When you have been looking at your search term data in Google analytics, you can of course be aware of the irritating ‘not provided’ section. Regrettably it’s becoming much more prominent in terms of percentage and we suppose the future outlook is dismal; with all keywords being invisible from SEO professionals. Google’s decision not to display this specific data could be more damaging than either the Penguin or Panda updates have been. Many websites suffered terribly while these updates were presented, many of which have still certainly not fully recovered.
Accepting that will keyword data will be choosing good is a start. Make an effort to ascertain the best approach to the new playing field; delve further into page metrics and satisfaction to see what the real power of your website revenue along with conversion is. Absolutely! Key phrase searches are what consumers type to find things, except if something really radical looking happens I don’t note that changing. You will still enhance your pages for key terms and phrases and monitor your webpage rankings, if you can see you be found very well for a term you adjusted on, then there’s a very good chance that’s the keyword which driving your traffic for this landing page.
The api google search is an excellent place to start but has it is limitations. You can’t compare yrs, nor can you access info more than two months old. Nonetheless there is additional information provided which usually isn’t in your analytics, therefore it is well worth looking. There is also beneficial data on video, graphic and mobile search also. Google Core reporting API is another useful tool for getting your data into Excel to scale your data. Anyone who has used a great SEO agency knows that search phrase rankings dominate the studies so this will affect coverage immensely. Clients will need to end up being educated and convinced it’s far due to the SEO team’s attempts in writing, syndicating content in addition to social media that is actually generating the traffic.